Scotts Valley & Felton markets OPEN in May
Woo hoo! Join us for the opening days of these two seasonal markets in the SC mountains. May 3rd visit all the farms and vendors you’ve missed at the SV Market – the Penny Ice Creamery will be serving FREE mini scoops 11a-1p. Then, per tradition, the Felton Market hands out strawberry shortcake on May 6th, followed by a flurry of festivities: get your face painted, make art, listen to music and visit the bicycle book mobile for a market hunt and prizes.
2025 Pop-Up Breakfasts Announced
This year the Pop-Up Breakfasts return with two events at the Westside Market. We are so pleased to be hosting Chef Jessica Yarr of The Grove Felton and pop-up project Chicken Foot on July 26th, and Chef Rodrigo Serna of La Posta joins on August 9. Long-time professionals in restaurants in the region, we have no doubt these meals will be unique, farm-centric and satisfying. Learn more.
May 21 the Downtown Market Moves + All 5 Markets are OPEN
The Downtown Market opens in a new spot on May 21 – taking over the street. The Scotts Valley (Sat. 9a-1p) and Felton (Tues. 1:30-5:30p) markets reopen in May with celebrations. Our year-round markets are Downtown SC, Wedn. 1-5p; Westside SC, Sat. 9a-1p and Live Oak/Eastside, Sun. 9a-1p.
CalFresh/EBT & Market Match
Use CalFresh/ SNAP/EBT at the markets and receive a dollar-for-dollar match up to 15 for fruits and veggies; $15 EBT = $15 Market Match at all of our markets. Funding secured through 2027. Learn more…
For 30 years Santa Cruz Community Farmers’ Markets (SCCFM) has been committed to your health and to the health of the local economy.
Our family of five farmers’ markets showcases the best in regional organic produce, pasture-raised meats, eggs and dairy, sustainably-harvested seafoods and artisan-made goods.
Purchasing your food through the area’s farmers’ markets ensures that you are getting the freshest, healthiest and tastiest foods while supporting local jobs, increasing local spending and promoting the region’s strong farming tradition.
What’s good for you is good for your community.
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Markets
Downtown
Time: | 1-5p |
Day: | Wednesday |
Location: | Cedar St & Lincoln St, Downtown Santa Cruz |
Felton
Time: | 1:30-5:30p |
Day: | Tuesdays |
Location: | 120 Russell Ave, Felton |
Live Oak
Time: | 9a–1p |
Day: | Sunday |
Location: | 15th & Eastcliff Dr |
Scotts Valley
Time: | 9a–1p |
Day: | Saturdays |
Location: | 5060 Scotts Valley Drive, Boys & Girls Club Parking Lot |
Westside
Time: | 9a–1p |
Day: | Saturday |
Location: | Mission St. Ext. and Western Dr. |
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Platos De Bienestar: Healthy Plates Produce Rx
Platos De Bienestar: Healthy Plates Produce Rx In partnership with the Santa Cruz Community Health Centers the Santa Cruz Community Farmers’ Markets ran a two-year produce prescription program called Platos de Bienestar or Healthy Plates, 2023-2024. Pr …
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NahNa is a family-owned and operated business that has been selling high quality Eritrean food at the Downtown Santa Cruz Farmers' Market for more than 10 years. NahNa offers a modern twist on delectable, traditional Eritrean cuisine, featuring flavorful stews, fresh vegetables and a variety of meat and non-meat options, wrapped in deep tradition and homemade Taita flatbread.
Drop by and enjoy the mouthwatering aromas and flavors of Eritrean cuisine, inspired by Mediterranean and Ottoman culinary traditions.
Yeyen had a raw food restaurant in Santa Cruz, raw food changed her life in terms of energy level and overall health.
Dennis Tamura got his start in agriculture while studying gardening with Alan Chadwick during the 1970s. He subsequently helped run the U.C. Santa Cruz Farm & Garden Apprenticeship Program for several years before founding Blue Heron Farms in 1985.
Blue Heron Farms is located in a sheltered valley in Correlitos, blessed with a cool climate and soil that is sandy, soft and easy to work with. The 18 acres they grow on include large swaths of farmland surrounded by live oaks and habitat that is home to deer, bobcats, and coyotes. A deep well provides Blue Heron with water, they irrigate their crops with a combination of overhead sprinklers and drip tape. The farm keeps weeds at bay by torching some crops, hoeing, hand weeding, weed cloth application and cultivating with a tractor.
Both Dennis and his long time partner Lori agree that their greatest asset is the people who they work with - a wonderful group of men from Jalisco and Michoacan, Mexico, and a dedicated farmers’ market staff and flower crew. Currently they have three generations of the same family working for the business - a grandfather, three sons and four grandchildren.
Lori and Denis are well known for the quality of their product, in particular for special variety lettuces and flowers along with greens, root veggies and leeks. Their produce seems to jump off the table, so full of vigor, and it's not rare that they sell out.
As Lori says, “Although the hard work never seems to stop, there’s not a day that goes by that we don’t feel lucky to be farming here on the Central Coast, where people really care about organics and we are able to sell directly to farmers’ market customers!”
Blue Heron has been selling at the Downtown Santa Cruz Farmers' Market since the 1990s and values this relationship immensely. Communication with the market management (that's us) allows them to shift up what they bring based on market needs and they lean heavily into direct sales to sustain their business.
*Note: parts of this interview were based on a write up from the Ecology Center in Berkely.