Santa Cruz Farmers Markets

Herb infused, free range rotisserie chicken, organic rosemary fingerling potatoes, tender Sonoma Valley lamb and juicy, crispy porchetta are just a few of the tantalizing delights that have earned Roli Roti the nickname, ‘Grandfather of Gourmet Street Food’.

In 1946 Frank Gonzales returned from World War II and bought 10 acres of apricot trees in the Hollister area. He and his wife Mary Gonzales began farming in Hollister when they were married over 55 years ago. They raised three children on the 120 acre ranch. Frank and Mary's son, Gary Gonzales, returned from the Peace Corp in 1972 and began to work the apricot orchard with his father. He has now been managing it for decades. Until 1992 the family sent 60 tons of dried, unpacked fruit to two large wholesalers, Del Monte and Mayfair. When Turkish imports began to flood the market, they had to revision their business strategy. Apricot King began to sell at the farmers' markets, little ones in tow.

Four Sisters is a five acre organic farm in the hills of Aromas, behind the Monterey Bay in central California. They grow cut flowers, kiwifruit, avocados, apples, herbs, and specialty vegetables, specializing in sorrel and other unusual greens.