Latest Campaign
Scavenger Hunts with KERMIT the Book Mobile
This program is postponed due to Covid-19. A shiny, green bike-mobile joins us for our summer events every year, heading up fantastic, fun-filled hunts at the farmers’ market. Check in at KERMIT the bicycle book mobile to get your scavenger hunt handou …
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Established in 1944, Schoch Dairy is located on the famed El Camino Real in the fertile Salinas Valley. This family of brothers brings raw milk to the Santa Cruz Community Farmers' Markets.
For three generations the Schletewitz family has been growing fruit on their farm. The land was first purchased by Eric Schletewitz's grandparents in 1932 and has been in the family ever since. Eric and his family are committed to sustainable farming practices. As a part of his commitment, the farm is using non-conventional fertilizers.
Hidden Fortress is a farm based coffee roaster. Coffee helps finance the start-up costs of a new farm which specializes in breakfast items like fruit, eggs, muffins, and of course, coffee! Owner Amelia Loftus started roasting coffee as a hobby in 2000 and has roasted all the coffee she drinks ever since. On a trip to Hawaii a few years ago she picked wild coffee beans and hand processed a small batch of coffee. This experience gave her a profound respect for the amount of labor and expertise required to produce excellent coffee. When looking for a way to reach self sufficiency as a farmer, coffee was the logical choice.
The roasting is done with obsessive attention to detail on a very small scale fluid air bed commercial roaster that roasts just 2 pounds at a time. The roaster uses propane and solar power from a mobile solar power generator mounted on the truck which also powers the coffee booth at the farmer's market. With such small batches the coffee is labor intensive to produce but it is also easy to keep inventory farm fresh.
