Time: 1–6p
Day: Tuesdays
Months: Closed. Reopens May 3rd, 2022.
Location: 120 Russell Ave, Felton
Features: , , ,

The Felton Market

Thank you for another sweet season. We closed our doors at the end of October 2021 and will reopen in May of 2022.

The Felton Farmers’ Market is a treasured weekly gathering May through October, now running for over 30 years. We appreciate the dedicated customers who call this market a second home. Your support of regional agriculture and small, local businesses makes a difference. We’ll see you all soon with an opening celebration and the return of the FoodShed Project event series. Woo hoo!

The Felton Farmers’ Market was started in 1987 and is the second oldest market in Santa Cruz County. SCCFM took over operations in 2009 and our team has developed deep ties to the community. Every Tuesday a quality collection of regional farms and food businesses throw up their tents to sell a colorful array of fresh fruits and vegetables, meats, eggs, artisanal bread, seafood and other staple foods. Connecting residents directly with local farms, the Felton Market is an essential part of the regional food system as well as a resource for nutritious organic foods and basic agricultural education.

Farms include Watsonville-based Mora Family Farm with chicken, duck and quail eggs, apples, preserves and peppers. Centennial family farm Casalegno brings their heritage garlic, the most tender fresh beans and beautiful summer squash, heirloom tomatoes and early variety pears. Other beloved farms include Rodoni, Live Earth, Happy Boy, Kashiwase, Stackhouse, Vasquez, Pacific Rare Plants and Schletewitz Farm. H&H Fresh Fish brings sustainable catch from the Bay and Frog & Feather Farm sells seasonal bouquets. The food truck rotation offers a huge selection of culinary traditions to market – eat El Salvadorean pupusas, Tibetan dumplings, Italian pizza, and some of the best fish and chips you’ve tried. Standard favorites include RoliRoti Rotisserie chicken and potatoes, Sharp Quick knife sharpening with Terry Beech, the Penny Ice Creamery and Beckmann’s and Companion bakeries.

This seasonal market is a favorite for the communities living in the San Lorenzo Valley and is located near the heart of downtown Felton on Hwy 9. Known for its family-centered culture and celebratory ambiance it belongs on your weekly calendar.

Market Match/EBT

EBT/Market Match and Credit/Debit services END at 5:45pm at the Felton Farmers’ Market.

Market Match offers farmers’ market customers a dollar-for-dollar match up to $15 on their CalFresh (food stamp) cards at the Felton Market. If a customer swipes their CalFresh card for seven dollars, they get seven dollars in Market Match (MM) tokens for free. Swipe for $15 EBT and receive $15 MM. Swipe for $20 EBT and receive $15 MM – the match maxing out at $15. The goal of this project is to encourage CalFresh (EBT/SNAP) recipients to take advantage of fresh, locally-grown fruits and vegetables. By offering an incentive that lowers the price of fresh produce, we are helping shoppers stretch their food dollars while keeping their families healthy. SCCFM will be offering the Market Match program for the 2022 season. Locate the information booth and the market manager to redeem EBT coins and to participate in the Market Match Program.

2022 FoodShed Project Series – To Be Announced