Time: 1–6p
Day: Tuesdays
Months: Closed. Reopens May 3rd, 2022. Runs May-Oct.
Location: 120 Russell Ave, Felton
Features: , , ,

The Felton Market

The Felton Farmers’ Market is OPEN for the 2022 season!

The Felton Farmers’ Market is a treasured weekly gathering May through October, now running for over 30 years. We appreciate the dedicated customers who call this market a second home. Your support of regional agriculture and small, local businesses makes a difference. Follow us on Instagram or join our newsletter (scroll down on the right side) for up-to-date info and announcements.

The Felton Farmers’ Market was started in 1987 and is the second oldest market in Santa Cruz County. SCCFM took over operations in 2009 and our team has developed deep ties to the community. Every Tuesday a quality collection of regional farms and food businesses throw up their tents to sell a colorful array of fresh fruits and vegetables, meats, eggs, artisanal bread, seafood and other staple foods. Connecting residents directly with local farms, the Felton Market is an essential part of the regional food system as well as a resource for nutritious organic foods and basic agricultural education.

Farms include Watsonville-based Mora Family Farm with chicken, duck and quail eggs, apples, preserves and peppers. Centennial family farm Casalegno brings their heritage garlic, the most tender fresh beans and beautiful summer squash, heirloom tomatoes and early variety pears. Other beloved farms include Rodoni, Live Earth, Happy Boy, Kashiwase, Stackhouse, Vasquez, Pacific Rare Plants and Schletewitz Farm. H&H Fresh Fish brings sustainable catch from the Bay. The food truck rotation offers a huge selection of culinary traditions to market – eat El Salvadorean pupusas, Tibetan dumplings, Italian pizza, and some of the best fish and chips you’ve tried. Standard favorites include RoliRoti Rotisserie chicken and potatoes, Sharp Quick knife sharpening with Terry Beech, the Penny Ice Creamery and Beckmann’s and Companion bakeries.

This seasonal market is a favorite for the communities living in the San Lorenzo Valley and is located near the heart of downtown Felton on Hwy 9. Known for its family-centered culture and celebratory ambiance it belongs on your weekly calendar.

Market Match/EBT

EBT/Market Match and Credit/Debit services END at 5:45pm at the Felton Farmers’ Market.

ANNOUNCEMENT! In recognition of CalFresh Awareness Month our circuit of five markets is offering a DOUBLE MATCH program in May, or until funds are exhausted. Receive two Market Match tokens for every EBT token for the first ten dollars you of EBT you redeem at market. Ten dollars of EBT becomes thirty dollars in May. Onsite CalFresh application assistance will be available. Thank you to the Santa Cruz County Human Services Department and Second Harvest Food Bank for making it possible!

The standard Market Match Program offers farmers’ market customers a dollar-for-dollar match up to $10 on their CalFresh (food stamp) cards. If a customer swipes their CalFresh card for seven dollars, they get seven dollars in Market Match (MM) tokens for free. Swipe for $10 EBT and receive $10 MM. Swipe for $20 EBT and receive $10 MM – the match maxing out at $10. The goal of this project is to encourage CalFresh (EBT/SNAP) recipients to take advantage of fresh, locally-grown fruits and vegetables. By offering an incentive that makes fresh produce more affordable we help shoppers stretch their food dollars while buying nutritious food. SCCFM will be offering the MM program for the 2022 season. Locate the information booth and the market manager to redeem EBT coins and to participate in the Market Match Program.

2022 FoodShed Project Series

Activity stations, treats, a celebratory air and the Felton community at large make these events unique. The Foodshed Fact Hunt, music, photobooth and art table run 1-5:30p. Face painting is 1-5p.

May 3
Season Opener Celebration/Free Strawberry Shortcake

The Felton Market returns and it’s time for a party! Shortcake from Beckmann’s Bakery, strawberries from Live Earth and Vasquez farms and whipped cream – come out for a piece and welcome your favorite vendors back to this beautiful market in the woods. There will be face painting, live music, art making and  more. It’s time to get your weekly market shopping pattern started again!

August 30th
Apple-a-Day Festival!

Apples grow all over Santa Cruz County and are delicious, hardy and loved for endless reasons. Let’s celebrate them at this free event where a flurry of activities ignite your palet, your curiosity and your silliness. Santa Cruz Cider joins us for apple cider pressing. Whether you are four or 94, you can have a turn at the crank. The apple art table, scavenger hunt with the SC Public Libraries and live music set the mood. Face painting is always a hit!

October 18
Pumpkin Decorating Bonanza!

Let’s welcome the fall and its fading light with free pumpkin decorating! At this annual tradition kids and adults alike will sit down to celebrate the harvest season, the coming holidays and the joy of playing with food. Rodoni pumpkins of all shapes and sizes will be dressed up with veggies, string, pipe cleaners, buttons and googly eyes. Vendors take advantage of the theme – when you are done with the market hunt seek out some pumpkin ice cream and cardamom carrot pumpkin bread!