Scotts Valley & Felton markets OPEN in May
Woo hoo! Join us for the opening days of these two seasonal markets in the SC mountains. May 3rd visit all the farms and vendors you’ve missed at the SV Market – the Penny Ice Creamery will be serving FREE mini scoops 11a-1p. Then, per tradition, the Felton Market hands out strawberry shortcake on May 6th, followed by a flurry of festivities: get your face painted, make art, listen to music and visit the bicycle book mobile for a market hunt and prizes.
2025 Pop-Up Breakfasts Announced
This year the Pop-Up Breakfasts return with two events at the Westside Market. We are so pleased to be hosting Chef Jessica Yarr of The Grove Felton and pop-up project Chicken Foot on July 26th, and Chef Rodrigo Serna of La Posta joins on August 9. Long-time professionals in restaurants in the region, we have no doubt these meals will be unique, farm-centric and satisfying. Learn more.
Downtown, Westside and Live Oak markets OPEN rain or shine
The Felton and Scotts Valley markets are seasonal and reopen in May of 2025. Our three year-round markets are open rain or shine. Downtown SC runs Wednesdays 1-5p. Westside SC runs Saturdays 9a-1p. Live Oak/Eastside runs Sundays 9a-1p.
CalFresh/EBT & Market Match
Use CalFresh/ SNAP/EBT at the markets and receive a dollar-for-dollar match up to 15 for fruits and veggies; $15 EBT = $15 Market Match at all of our markets. Funding secured through 2027. Learn more…
For 30 years Santa Cruz Community Farmers’ Markets (SCCFM) has been committed to your health and to the health of the local economy.
Our family of five farmers’ markets showcases the best in regional organic produce, pasture-raised meats, eggs and dairy, sustainably-harvested seafoods and artisan-made goods.
Purchasing your food through the area’s farmers’ markets ensures that you are getting the freshest, healthiest and tastiest foods while supporting local jobs, increasing local spending and promoting the region’s strong farming tradition.
What’s good for you is good for your community.
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Markets
Downtown
Time: | 1-5p |
Day: | Wednesday |
Location: | Cedar St & Lincoln St, Downtown Santa Cruz |
Felton
Time: | 1:30-5:30p |
Day: | Tuesdays |
Location: | 120 Russell Ave, Felton |
Live Oak
Time: | 9a–1p |
Day: | Sunday |
Location: | 15th & Eastcliff Dr |
Scotts Valley
Time: | 9a–1p |
Day: | Saturdays |
Location: | 5060 Scotts Valley Drive, Boys & Girls Club Parking Lot |
Westside
Time: | 9a–1p |
Day: | Saturday |
Location: | Mission St. Ext. and Western Dr. |
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Platos De Bienestar: Healthy Plates Produce Rx
Platos De Bienestar: Healthy Plates Produce Rx In partnership with the Santa Cruz Community Health Centers the Santa Cruz Community Farmers’ Markets ran a two-year produce prescription program called Platos de Bienestar or Healthy Plates, 2023-2024. Pr …
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Hidden Fortress is a farm based coffee roaster. Coffee helps finance the start-up costs of a new farm which specializes in breakfast items like fruit, eggs, muffins, and of course, coffee! Owner Amelia Loftus started roasting coffee as a hobby in 2000 and has roasted all the coffee she drinks ever since. On a trip to Hawaii a few years ago she picked wild coffee beans and hand processed a small batch of coffee. This experience gave her a profound respect for the amount of labor and expertise required to produce excellent coffee. When looking for a way to reach self sufficiency as a farmer, coffee was the logical choice.
The roasting is done with obsessive attention to detail on a very small scale fluid air bed commercial roaster that roasts just 2 pounds at a time. The roaster uses propane and solar power from a mobile solar power generator mounted on the truck which also powers the coffee booth at the farmer's market. With such small batches the coffee is labor intensive to produce but it is also easy to keep inventory farm fresh.
Yeyen had a raw food restaurant in Santa Cruz, raw food changed her life in terms of energy level and overall health.
Santa Cruz Permaculture (SCP) arrives at the markets in the early winter and sells their beautifully packaged, artful hoshigaki - dried whole hachiya persimmons. Alongside hachiya they are rolling out a whole line of preserves - pickles and salsas. Seasonally they bring kiwi, greens and other produce to the markets.
Their most unique seasonal treat, hoshigaki is referred to as the kobe beef of the fruit world because it is incredibly laborious, tender and delicious. Each fruit is massaged multiple times as it hangs to dry over a period of weeks. It is most common in Japan, Korea and China. Dave Shaw, the owner and founder of SCP, was first inspired to make hoshigaki over 15 years ago when he noticed abandoned persimmon trees around the county, their fruit dropping and rotting on the ground. As a long-time student of food systems Dave was moved. He knew that world hunger is a distribution, not a production problem; just one third of food produced is eaten. What could be done about this food waste?
Santa Cruz Permaculture is a spirited endeavor, not solely economic. Dave comes from a lineage of educators and health practitioners, his parents a retired teacher and doctor. As Dave moved through his 20s and into his 30s he examined how he could contribute to the important work he was studying: permaculture, agriculture, forest and water regeneration, etc. During this time he also completed the UCSC Farm and Garden Apprenticeship. Preserving local food and moving it out of the waste stream became one part of a large vision. He sought out elders and learned from them eventually launching Santa Cruz Permaculture in 2016. The organization would include educational programs, consultation with farms and homesteaders and eventually production and an immersion program. Hoshigaki is the production part of the company.
Serendipitously there are persimmon trees on land where Dave lives. There he harvests, dries and packages the fruit. It is a sophisticated processed - the first year the about 200 fruit he strung to dry molded. Now, over a decade later, Dave has honed his skills and the hoshigaki he sells at market are beautiful.
In addition to running SCP Dave is a teacher at UCSC and out in the community and he is a PhD student. When we were closing our conversation he brought up the trimtab principle. On ships the trimtab is a small rudder that turns first, then turning the larger rudder. He sees SCP as a trimtab for the Great Turning; a move from the industrial society toward a life sustaining society. Learn more about Dave and his work by visiting his stand at the markets this winter or visit his website. Glad to have you on board this season SCP!