Time: 9a–1p
Day: Sunday, closed Dec 26 & Jan 2
Months: Year-round
Location: 15th & Eastcliff Dr
Features: , ,

The Live Oak Market

Started in 2000, this neighborhood market has grown to be a weekly event that is loved and depended on by the communities of Live Oak, Pleasure Point and Capitola. Here the atmosphere is bumping with families, cyclists, beach goers, locals, visitors, the young and the old. Shoppers find an excellent selection of organic produce from regional farms. The tables are stacked high with tree-ripened fruits, greens, fresh bread, pastries, nuts and legumes, sustainable seafood, pasture-raised organic meats and seasonal flowers. Many visitors spend hours at the market, filling their bags with berries, chicories and bagels – then moving onto a unique meal from one of the accomplished cooks that sell at the market. Sunday brunch offerings include traditional Michoacan Mexican dishes, gyoza, savory and sweet crepes and farm-driven meals that spotlight the harvest in clean, creative and bright arrangements. Watsonville-based Hidden Fortress Coffee provides that hot, comforting cup of goodness that brings us back to the simple pleasures of life. This is your Sunday destination.


Market Match

EBT/Market Match and Credit/Debit SERVICES END at 12:45pm at the Live Oak Market.

ANNOUNCEMENT! In recognition of CalFresh Awareness Month our circuit of five markets is offering a DOUBLE MATCH program in May, or until funds are exhausted. Receive two Market Match tokens for every EBT token for the first ten dollars you of EBT you redeem at market. Ten dollars of EBT becomes thirty dollars in May. Onsite CalFresh application assistance will be available. Thank you to the Santa Cruz County Human Services Department and Second Harvest Food Bank for making it possible!

The standard Market Match Program offers farmers’ market customers a dollar-for-dollar match up to $10 on their CalFresh (food stamp) cards. If a customer swipes their CalFresh card for seven dollars, they get seven dollars in Market Match (MM) tokens for free. Swipe for $10 EBT and receive $10 MM. Swipe for $20 EBT and receive $10 MM – the match maxing out at $10. The goal of this project is to encourage CalFresh (EBT/SNAP) recipients to take advantage of fresh, locally-grown fruits and vegetables. By offering an incentive that makes fresh produce more affordable we help shoppers stretch their food dollars while buying nutritious food. SCCFM will be offering the MM program for the 2022 season. Locate the information booth and the market manager to redeem EBT coins and to participate in the Market Match Program.

COVID-19 Response

Currently masks are recommended for all, regardless of vaccination status, at the farmers’ markets. Read the details HERE.