A small, sweet series of Foodshed Project events will be rolling out in 2022 at the Scotts Valley and Felton farmers’ markets. Exact dates and themes are listed below.

The Foodshed Project (FSP) is an educational program of the Santa Cruz Community Farmers’ Markets and includes farmers, food artisans, community-based organizations and local chefs. Featuring events at the Downtown Santa Cruz (back in 2023), Felton and Scotts Valley farmers’ markets, FSP highlights various food issues and offers interactive mini-classes, hands-on activities, live music, face painting, playing with food and storytelling at the markets. Our goal is to illuminate and support the important work being done in our regional foodshed. All events are free, fun and family friendly.

We employ graduates of the outstanding local program FoodWhat?! which orchestrates transformation and youth empowerment through agriculture. FSP also partners with food-focused organizations, offering a venue for local leaders, young and old, to educate the community about food justice issues and inspire us to make the most informed consumer decisions possible within the global foodshed we are a part of.

Please contact Nicki Zahm with questions or if you would like to volunteer, or (831) 325-4294

What is a Food Shed?

A foodshed is a geographic region that supplies a population center with food. The term is often used to describe the movement of food from producer to consumer (Hedden,1929) considering all points along the way including labor, processing, transport, waste and so on.



Activity stations, treats, a celebratory air and the Felton community at large make these events unique. The Foodshed Fact Hunt, music, photobooth and art table run 1:30-5:30p. Face painting is 2-5p.

May 3
Season Opener Celebration/Free Strawberry Shortcake

The Felton Market returns and it’s time for a party! Shortcake from Beckmann’s Bakery, strawberries from Live Earth and Vasquez farms and whipped cream – come out for a piece and welcome your favorite vendors back to this beautiful market in the woods. There will be face painting, live music, art making and  more. It’s time to get your weekly market shopping pattern started again!

August 30th
Apple-a-Day Festival!

Apples grow all over Santa Cruz County and are delicious, hardy and loved for endless reasons. Let’s celebrate them at this free event where a flurry of activities ignite your palet, your curiosity and your silliness. Santa Cruz Cider joins us for apple cider pressing. Whether you are four or 94, you can have a turn at the crank. The apple art table, scavenger hunt with the SC Public Libraries and live music set the mood. Face painting is always a hit!

October 18
Pumpkin Decorating Bonanza!

Let’s welcome the fall and its fading light with free pumpkin decorating! At this annual tradition kids and adults alike will sit down to celebrate the harvest season, the coming holidays and the joy of playing with food. Rodoni pumpkins of all shapes and sizes will be dressed up with veggies, string, pipe cleaners, buttons and googly eyes. Vendors take advantage of the theme – when you are done with the market hunt seek out some pumpkin ice cream and cardamom carrot pumpkin bread!



The Foodshed Fact Hunt, music, photobooth and art table run 9:30a-12:30p. Face painting is 10a-noon.

May 7
Season Opener Celebration/Free Strawberry Shortcake

Grab your bags, your kids, your sweetie, your neighbor and head to the opening day at the Scotts Valley Farmers’ Market in its new location at the Boys and Girls Club on Scotts Valley Drive! A new tradition at this market, FREE strawberry short cake and an array of festivities for all. Kids can dress up in their favorite strawberry-inspired outfit and visit the art table or complete the market hunt and win a prize. The Penny Ice Creamery will be handing out free mini-scoops from 11am-1pm to celebrate this special event and live music will keep us bopping through the aisles delighting in all that is in season.

September 17
Foodie Fruity Wreath Making Extravaganza

On this late summer/early fall day the Scotts Valley Market rolls out this free event with a flurry of activities for all to enjoy. The Santa Cruz Public Libraries offers a scavenger hunt – participants learn foodie facts, talk to farmers and win a basket of berries. The biggest highlight on this day is foodie, fruity wreath making. At no cost to you, make and walk away with a seasonal wreath decked out with dried fruit and flowers and foraged greenery. Enjoy face painting and live music too.