Time: 1-5p Nov. 10 - April; 1-6p May-Oct.
Day: Wednesday, OPEN 11/24
Months: Year-round
Location: Cedar St & Lincoln St, Downtown Santa Cruz
Features: , ,

The Downtown Market – OPEN 11/24

The Downtown Santa Cruz Market runs year-round on Wednesdays, 1-5pm November through April and 1-6pm May through October. We are open the day before Thanksgiving, November 24th. Our largest and oldest market, it is situated in the heart of Downtown Santa Cruz, one block off of Pacific Avenue. Established in 1990, many of the farms that sell here were and remain pillars of the organic and ecological farming movement. This is the place to eat with the seasons! The variety of fruits, vegetables, flowers, pastured meats and other products is swoon worthy.

The Downtown Market also spotlights a large variety of up-and-coming, unique cultural food businesses. This weekly spot may serve up the most diverse selection of ethnic foods in the county including momo, gyoza, ramen, naan and curry, Japanese fermented misos, Eritrean dishes, crepes, El Salvadorean pupusas, traditional Italian cookies and desserts and long-ferment fresh breads. Shopping at the Wednesday market is a wonderful way to support regional responsible farms and small local businesses. Fill your grocery bags! Then sit down for a delightful meal and rest your weary arms.

Market Match

EBT/Market Match and Credit/Debit services END at 4:30pm at the Downtown Market.

The Downtown Santa Cruz Farmers’ Market has received funding to offer the MARKET MATCH DOUBLE-UP SPECIAL ONGOING in 2021 until funds are exhausted! A big thank you to the City of Santa Cruz for this support. CalFresh/EBT participants receive two Market Match tokens for every EBT token for the first $10 of EBT swiped at market. Ten dollars of EBT becomes $30 to spend in the market ($10 EBT/$20 Match), $7 of EBT becomes $21 ($7 EBT/$14 Match), $20 of EBT becomes $40 ($20 EBT/$20 Match). The matching tokens must be used for fresh fruits and vegetables. The Market Match Double Up Program is expected to run through 2021.

The goal of this program is to encourage CalFresh/EBT recipients to take advantage of fresh, locally-grown fruits and vegetables at farmers’ markets. By offering an incentive that lowers the price of fresh produce, we are helping shoppers stretch their food dollars while keeping their families healthy.


We are fortunate to have many talented music spend time with us busking at this market in the heart of the City of Santa Cruz.

Veggie Valet

The veggie valet is currently suspended due to the COVID-19 pandemic. The Veggie Valet is a free service that allows you to drop off your farmers market purchases and either continue shopping or grab your car for curbside pickup. This service is exclusive to the Downtown Santa Cruz Farmers’ Market.  The Veggie Valet booth is located at the Information Booth at the corner of Cedar St and Lincoln.

2022 Foodshed Project Series – TBA

The Foodshed Project (FSP) is an education and outreach program of SCCFM which highlights the significant work being rolled out by SCCFM farmers, food artisans and community partners in the nearest regions of our foodshed. Details regarding the 2022 season are pending. Find general details regarding the series here.

Non-Profits & Political Action Tables

Tabling is available on a first-come-first-serve basis in four designated spots along the Toadal Fitness wall at the Downtown SC Market. These are largely reserved for non-for-profits and other organizations and individuals spreading the word about community services and issues. For profit businesses are not permitted. No group is permitted to sell anything or give away any item that competes with goods sold at the markets. For more information click this LINK and scroll toward the bottom.

COVID-19 Response

Currently masks are recommended for all, regardless of vaccination status, at the farmers’ markets. Read the details HERE.