The Felton Market

The Felton Market is CLOSED for the 2024 season and will reopen in May of 2025.

The Felton Farmers’ Market is a treasured weekly gathering place – started in 1987 it is the second longest running market in Santa Cruz County. SCCFM took over operations in 2009 and our team has developed deep ties to the community. Every Tuesday a quality collection of regional farms and food businesses throw up their tents to sell a colorful array of fresh fruits and vegetables, meats, eggs, artisanal bread, seafood and other staple foods. Connecting residents directly with local farms, the Felton Market is an essential part of the regional food system as well as a resource for nutritious organic foods and basic agricultural education.

Farms include Watsonville-based Mora Family Farm with chicken, duck and quail eggs, apples, preserves and peppers. Centennial family farm Casalegno brings their heritage garlic, the most tender fresh beans and beautiful summer squash, heirloom tomatoes and early variety pears. Other beloved farms include Rodoni, Live Earth, Happy Boy, Kashiwase, Stackhouse, JCG, Pacific Rare Plants and Schletewitz Farm. New this year, Luna Dorada brings flowers, strawberries, greens and heat loving crops come peak summer. H&H Fresh Fish brings sustainable catch from the Bay. Eat unique, robust Mexican-inspired tacos and bowls from the Cococ Food Truck and hot from the frier, Scrumptious Fish and Chips, likely some of the best you’ll try. Standard favorites include RoliRoti Rotisserie chicken and potatoes, knife sharpening with True Edge, the Penny Ice Creamery and Beckmann’s and Companion bakeries.

This seasonal market is a jewel for the communities living in the San Lorenzo Valley and is located near the heart of downtown Felton on Hwy 9. Known for its family-centered culture and celebratory ambiance it belongs on your weekly calendar.

Excessive Heat Policy

The safety and security of our customers, farmers, and staff is always top priority. Due to the ever increasing high heat events in our area, SCCFM will cancel the Felton Farmers Market when temperatures are expected to reach or exceed 95 degrees or when the National Weather Service issues either a Heat Advisory or Excessive Heat Warning. The high heat policy applies to the Felton Market only.

Market Match & EBT

The standard Market Match Program offers farmers’ market customers a dollar-for-dollar match up to $10 on their CalFresh (food stamp) cards. If a customer swipes their CalFresh card for seven dollars, they get seven dollars in Market Match (MM) tokens for free. Swipe for $10 EBT and receive $10 MM. Swipe for $20 EBT and receive $10 MM – the match maxing out at $10. The goal of this project is to encourage CalFresh (EBT/SNAP) recipients to take advantage of fresh, locally-grown fruits and vegetables. By offering an incentive that makes fresh produce more affordable we help shoppers stretch their food dollars while buying nutritious food. Locate the information booth and the market manager to redeem EBT coins and to participate in the Market Match Program.

2025 FoodShed Project Series – TBA