The Scotts Valley Farmers’ Market is OPEN!

The Scotts Valley Farmers’ Market is open and running every Saturday, 9a-1p at the Joe and Linda Alberti Clubhouse/SV Boys and Girls Club. Here we eat, shop, mingle and sit in the shade and sun while enjoying all that is seasonal, grown regionally and a pleasure for the senses. We are so happy to continue our partnership and collaboration with the Boys and Girls Club – they are offering face painting and an art table each week and can answer questions regarding their programs. We’re also offering a bigger FoodShed Project Series this year with four events celebrating the seasons and you! See the details for this series below.

Established in 2009 with the City of Scotts Valley, this market has become a seasonal treasure to the local community and to those visiting the area looking for a place to slow down and unwind. Here, every Saturday 9am-1pm, from late spring through the fall, a circle of regional farms, local food businesses and other makers set up their stands to offer shoppers and diners an array of delicious edibles. The market is a resource for nutritious food and agricultural education, providing a gathering place for families, friends and neighbors. Whether your a weekly shopper or just passing through, find what you’re looking for amidst the robust selection of organic vegetables, fruits, herbs, pasture-raised chicken and duck eggs, flowers, artisanal meats, breads, seafood, pastries, espresso bar and ready-to-eat cuisine.

Market Match Special & EBT

In August of 2023 we received additional funding to raise the Market Match program to a dollar-for-dollar match up to $15; $15 of EBT is matched with $15 in Market Match for fresh fruits and vegetables. We will be rolling out this special as long as funds are sustained, on a month-to-month basis n 2024.

The standard Market Match Program offers farmers’ market customers a dollar-for-dollar match up to $10 on their CalFresh (food stamp) cards. If a customer swipes their CalFresh card for seven dollars, they get seven dollars in Market Match (MM) tokens for free. Swipe for $10 EBT and receive $10 MM. Swipe for $20 EBT and receive $10 MM – the match maxing out at $10. The goal of this project is to encourage CalFresh (EBT/SNAP) recipients to take advantage of fresh, locally-grown fruits and vegetables. By offering an incentive that makes fresh produce more affordable we help shoppers stretch their food dollars while buying nutritious food. Locate the information booth and the market manager to redeem EBT coins and to participate in the Market Match Program.

2024 FoodShed Project

Activity stations, treats, a celebratory air and the Scotts Valley community at large make these events unique. The Santa Cruz Public Library runs a market hunt with prizes and can check out books on the spot. Live music and face painting run 9:30a-12:30p. The photobooth, bicycle blender and art table run 9-12:30.

May 4
Season Opener Celebration/Free Strawberry Shortcake

Grab your bags, your kids, your sweetie, your neighbor and head to the opening day at the Scotts Valley Farmers’ Market. Pick up some FREE strawberry short cake upon arrival and then get into an array of festivities for all.

July 20
Summer Sweets

Midsummer is celebrated all over the world. Let’s do it right here! Visit local farms and try at least five foods you have never tasted before. Join a FREE salsa-making workshop (10-11a) with Mountain Feed & Farm Supply – think original and that perfect blend of sweet, tart and salty. Taste it and then pick up everything you need to make it at home. Celebrate with us on this summer day.

August 24
Pepper Par-tay

Let’s heat it up. Prizes, peaches and a FREE fer-mented hot sauce workshop with Mt. Feed (10-11a). Enjoy all the usual FoodShed Project Event features too!

November 9
Foodie Fruity Wreath Making Extravaganza

On fall day the Scotts Valley Market rolls out this free event with a flurry of activities for all to enjoy. The biggest highlight being foodie, fruity wreath making. At no cost to you, make and walk away with a seasonal wreath decked out with dried fruit, flowers and foraged greenery. Get into the hunt, face painting, art making and prize winning too!