The Scotts Valley Farmers’ Market reopens May 3rd for the 2025 season!

The Scotts Valley Farmers’ Market returns to the Joe and Linda Alberti Clubhouse/SV Boys and Girls Club in 2025, running Saturdays 9a-1p. Here we go! On May 3rd, opening day, the Penny Ice Creamery serves FREE mini-scoops from 11a-1p!

Established in 2009 with the City of Scotts Valley, this market has become a seasonal treasure to the local community and to those visiting the area looking for a place to slow down and unwind. Here, every Saturday 9am-1pm, from late spring through the fall, a circle of regional farms, local food businesses and other makers set up their stands to offer shoppers and diners an array of delicious edibles. The market is a resource for nutritious food and agricultural education, providing a gathering place for families, friends and neighbors. Whether your a weekly shopper or just passing through, find what you’re looking for amidst the robust selection of organic vegetables, fruits, herbs, pasture-raised chicken and duck eggs, flowers, artisanal meats, breads, seafood, pastries, espresso bar and ready-to-eat cuisine.

Market Match Special & EBT

In August of 2023 we received additional funding to raise the Market Match program to a dollar-for-dollar match up to $15; $15 of EBT is matched with $15 in Market Match for fresh fruits and vegetables. We will be rolling out this special as long as funds are sustained, on a month-to-month basis n 2024.

The standard Market Match Program offers farmers’ market customers a dollar-for-dollar match up to $10 on their CalFresh (food stamp) cards. If a customer swipes their CalFresh card for seven dollars, they get seven dollars in Market Match (MM) tokens for free. Swipe for $10 EBT and receive $10 MM. Swipe for $20 EBT and receive $10 MM – the match maxing out at $10. The goal of this project is to encourage CalFresh (EBT/SNAP) recipients to take advantage of fresh, locally-grown fruits and vegetables. By offering an incentive that makes fresh produce more affordable we help shoppers stretch their food dollars while buying nutritious food. Locate the information booth and the market manager to redeem EBT coins and to participate in the Market Match Program.

2025 FoodShed Project

Activity stations, treats, a celebratory air and the Scotts Valley community at large make these events unique. The Santa Cruz Public Library runs a market hunt with prizes and can check out books on the spot. Live music and face painting run 9:30a-12:30p. The photobooth, bicycle blender and art table run 9-12:30.

June  28
Summer Time

The Scotts Valley Market hits true summer and wants to celebrate all that means for what’s in season. Join us for all the standard festivities and enjoy a FREE workshop with Mountain Feed & Farm Supply. Make it, taste it, buy the ingredients and repeat at home! Show this market your commitment and your enthusiasm.

September 27
Foodie Fruity Wreath Making Extravaganza

On this fall day the Scotts Valley Market rolls out a free event with a ton of activities for all to enjoy – the biggest highlight being foodie, fruity wreath making. At no cost to you, make and walk away with a seasonal wreath decked out with dried fruit, flowers and foraged greenery. Get into the market hunt, face painting, art making and prize winning too!