The 2025 Pop-Up Breakfast Series

This year the Pop-Up Breakfasts return with a small summer series, two events at the Westside Farmers’ Market. We’re forever grateful to the outstanding chefs that join us for these occasions. What they do with seasonal food is magic and an act of service. That cooks continue to work in this demanding, artful industry while prioritizing small farms, it’s no small task and a true gift.

In 2025 we host Chef Jessica Yarr of The Grove Felton and pop-up project Chicken Foot on July 26th and Chef Rodrigo Serna of La Posta joins on August 9 – both at the Westside Market. Long-time professionals in restaurants in the region, we have no doubt these meals will be unique, farm-centric and satisfying. Ticket are on sale below and menus are up!

If you aren’t familiar with this series of community-building, culinary events visit our photo album and scroll down for more information. Thank you for your support over the years. It’s a privilege to spotlight regional farms and the chefs that support them year round. Join our mailing list or follow us on Instagram and Facebook to be the first to hear about it.

Proceeds from this series will funded the following:

• Two part-time summer youth staff positions
• The Market Match food access program
• The Foodshed Project: free, public educational events at the Felton and Scotts Valley farmers’ markets
• KERMIT – a partnership with Santa Cruz Public Libraries that brings a book mobile into the Downtown, Felton and Scotts Valley markets and encourages interaction between residents and farms

We at the Santa Cruz Community Farmers’ Markets miss no opportunity to celebrate around good food. Since 2012 we have been hosting pop-up breakfast events at the Westside and Scotts Valley markets. At these sweet gatherings guests sit down at long tables with friends and enjoy a fresh, multi-course meal. Each event spotlights an admired local chef giving rise to sensational mixes of simple cuisine made with seasonal ingredients from the very farms that sell at the markets. Local youth leaders, graduates of the food justice organization FoodWhat, serve the fair and farmers speak about their work. Events are unique, each one offering its own pleasing qualities: a cider or wine tasting, local musicians, seasonal pickles, creative flavor pairings, cultural foods, words from a local fisher or flower grower. Guests walk away satisfied and happy, with only a memory of place and time…and a full belly. For more information call 831-325-4294 or email education@santacruzfarmersmarket.org.

Registration begins at 9:30am and the first course will be served at 10am. This is a leisurely, multi-course meal, expect to be in our company until about noon. Bring your own plate and silverware – spoon, fork and knife. You’ll find everything else you need at the event.

Children that can sit on a lap are welcome at no cost. Kids that need their own chair require a ticket. Feel free to contact us with questions. If you have a group (more than two), come early so you are able to reserve seats together. Tickets are non-refundable.