Food of the Week


Nikki 6

Taking photos around the market.

Over two years ago now a conversation took place between SCCFM and an employee of Hope Services attending the first of our 2013 Pop-Up Breakfasts and an idea ignited. This spark eventually brought us a wonderful gift – a partnership with this awesome local agency and the “Food of the Week” project.


The film and photography team from Hope Services

The Hope Services film crew – on the way to an interview.








Hope Services has worked with adults with developmental disabilities in Santa Cruz County for many years and wanted to get involved in local agriculture. After meetings and conversation the “Food of the Week” short film project was born. Each week a team of outstanding individuals who make up the film crew at Hope Services visit us at the Downtown Farmers’ Market. Together they capture great footage and information about a seasonal food item and a farm that is growing and selling the crop in our region. At times the Food of the Week also spotlights food artisans – butchers, chefs and the folks at market who take raw ingredients and turn them into delicious, ready-to-eat meals or other treats like preserves or cured meat.

These short films capture fun, interesting information like how to crack open two walnuts at the same time with just one hand and the best way to pry the seeds out of a pomegranate. They also offer up an opportunity for the audience to learn more about specific farms in the membership and to experience the charm and skill of the Hope Services Team. After two years of working together they have built a vibrant, educational library of foodie footage.


Jennifer interviewing Forest at the Swanton Berry farmstand.










Click below to enjoy our short films.

November 2013

Winter Squash with Live Earth Farm

Apples with Prevedelli Farm

Pasture-Raised Meats with Fogline Farm

December 2013

Pomegranates with Twin Girls Farm

Walnuts with The Walnut Farm

Persimmons with Casalegno Farm

January 2014

Blood Oranges with Lone Oak Ranch

Arugula with Route 1 Farms

Microgreens with New Natives

February 2014

Guavas with Brokaw Nursery

Pasture Raised Duck Eggs with Mello-Dy Ranch

Watermelon Radishes with Happy Boy Farms

Chicories with Dirty Girl Farm

March 2014

Kale with Windmill Farm

Almonds with Massa Organics

Asparagus with Hog Farm

Strawberries with Swanton Berry Farm

April 2014

Garden Starts with Cole Canyon

Artisanal Cheeses with Garden Variety

Flowers with Blue Heron Farm

Artichokes with Rodoni Farm

May 2014

Seafood with H & H Fresh Fish

Dates with Flying Disc Ranch

Avocados with Brokaw Nursery

June 2014

Olives with Good Faith Farm

Carrots with Live Earth Farm

Charcuterie with El Salchichero

Bubbly Beverages with 3 of a Kind

July 2014

Blenheim Apricots with the Apricot King

Padron Peppers with Groundswell Farm

Sweet Corn with Happy Boy Farms

August 2014

Melons with Pinnacle Farm

Cucumbers with Blue Heron Farm

September 2014

Ice Cream with the Penny Ice Creamery

Oysters with H & H Fresh Fish

Interview with the Market Manager

October 2014

Sauerkraut with Farmhouse Culture

Interview with the Bike Valet

Potatoes with Route 1 Farms

Asian Pears with Lone Oak Ranch

November 2014

Collard Greens with Windmill Farm

Grass Fed Beef with LeftCoast GrassFed

Tacos with Back Porch

December 2014

Kiwis with Four Sisters Farm

Crabs with H & H Fresh Fish

January 2015

Pomelos with Twin Girl Farms

Narcissus with Bill the Bulb Baron

February 2015

Honey with Aptos Apiaries

Bread with Companion Bakeshop

March 2015

Green Garlic with Live Earth Farm

Bearrs Limes with Rodoni Farm

Leeks with Dirty Girl Produce

April 2015

English Shelling Peas with Route 1 Farms

Fruit to Farm Popsicles with Inzane Pops

May 2015

Apricots with Frog Hollow Farm

Sugar Snap Peas with Happy Boy Farms

June 2015

Artisanal Chocolates with Ashby Confections

Blackberries with Prevedelli Farm

Bone Broth with Kitchen Witch

July 2015

New Potatoes with Old House Farm

Rhubarb with Swanton Berry Farm

Raisins with Schmidt Farm

Grapes with Lone Oak Ranch

August 2015

Bone Broth with The Kitchen Witch

Dry Farm Tomatoes with Molino Creek

Flavored Almonds with Stackhouse Bros.

September 2015

Pie with Companion Bakeshop

Drinking Chocolate with CaCoCo

October 2015

Romanesco with Rodoni Farms

Jujubes with Twin Girls Farm

Sunchokes with Route 1 Farms

November 2015

Rainbow Carrots with Windmill Farm

Cauliflower with Happy Boy Farms

Tomato Preserves with Dirty Girl Produce

December 2015

Smoked Padron Pepper Rub with Santa Cruz Farm

Mushrooms with Ortiz

Wine with Condor’s Hope Winery